Exhibition Instructions is an explanatory document provided to prospective exhibitors by the Committee Office of China Home Entertainment Fair, with a view to providing some pointers to prospective exhibitors. The Instructions cover areas such as the scope of exhibits and types of exhibitors, booth fees and advertisement costs, application regulations, exhibitors’ responsibilities, exhibition contacts and agenda. Your close attention to this document is appreciated. China Home Entertainment Fair reserves the right to final explanation of this document.

1、Exhibition Duration

December 6th – 8th, 2007

2、Exhibits

■Informative or recreational programs, i.e. movies, TV series, animation and comics, digital games, songs, music, Chinese operas, documentaries, audio-visual education materials, electronic game and machine;

■Audio-visual programs in the form of DVD、CD、VCD、EVD、CD-ROM, cassette tapes, and videotapes;

■Coloring Ring Back Tone, mp3\mp4, mobile programs, IPTV, digital TV, electronic game, digital movies and other cutting edge digital media and contents;

■Audio-visual equipments, audio-visual reproduction, packaging, design, production, shopping arcade equipments and other new materials, new processes, new equipments and patented technology applied in the home entertainment industry.

3、Exhibitors

■Companies producing radio programs, movies, TV programs, and music programs (including film companies, record companies, companies producing movies and TV programs, radio stations, TV stations, copy right intermediary companies);

■Audio-visual products publishing companies, audio-visual products distributors, and on-line product distributors;

■Animation and comics producers, digital games producers, operators, and technical support organizations;

■Telecommunications operators, mobile communications operators, Internet service provider, cable TV operators, technical support companies, equipment manufacturers and investors that deal with digital new media and the dissemination of digital contents;

■Companies and information organizations that serve the movie & TV, audio-visual entertainment sectors by producing equipments and providing technology, materials, advertisements, design. Among them are manufacturers of movie and TV equipments, CD reproducers, packaging design companies, equipments manufacturers;

■Home entertainment press and media, and trade union.

4、Booth fees and advertisement costs

(1) booth fees

Notes: 1. A 5% discount for reservation paid in full before September 15, 2007.

2. Discount will be given to group reservation.

3. The permitted booth height of the exhibition center is 5 meters; the ground supporting capacity is 350kg per square meter.

(2) Advertisement costs

Notes: Advertisements on the outside walls are valid from December 1stto 31st . Balloon banner advertisements are valid from December 6th to 8th.

5、Regulation for booth reservation

(1) A close reading of the invitation and its attachments is expected and the applicants are strongly advised to fill out the application Form as request .The forms may be submitted for the confirmation of the CHEF Committee Office by the means of postage, fax or email.

(2) Qualified applicants are to receive by fax or email an Application Confirmation Letter issued by CHEF Committee Office on the principle of First-come-first-served.

(3) A deposit of 50% of the charges (including booth fees and advertising fee) shall be paid to the designated bank account of the Committee Office by the applicant within 7 days upon receipt of the Confirmation Letter. The balance is due no later than October 15th. If the balance is not paid within the prescribed time, the booth will be not reserved and the deposit will not be refunded. Applicant made after October 1st , 2007, if confirmed by the Committee Office, is viewed valid shall a full payment be made in once.

(4) Upon payment of the charges, the applicant shall timely fax the proof of payment to the Committee. The Committee will regard the receiving time of the payment as the paying time of the exhibitor.
(5) Upon receipt of the payment, the Committee Office will timely mail a Confirmation Letter for Booth to the applicant, which confirms the booth number and location of the booth allocated to the applicant.Exhibition Guidelines will also be mailed to the applicant. The Guidelines specify matters such as booth decoration, services, transportation of exhibits and reception, etc.

(6) Receipt of the Confirmation Letter for Booth signifies the qualification of the applicant as an exhibitor of the China Home Entertainment Fair.
6、Exhibitors’ responsibilities
(1) The standard booths and raw space rented by the exhibitor are for the exclusive use of the exhibitor and shall not be sublet to or shared with any third party.

(2) Exhibitors are strongly required to refer to the regulations for content monitoring of People's Republic of China in selection of audio-visual exhibits, and abide by the laws and regulations of People's Republic of China throughout the publicity and exhibition.

(3) The exhibitor shall ensure that his exhibits comply with relevant standards for safety and regulations on environmental protection with no danger to human safety or threat to environmental preservation, personal or environment.

(4) The Committee reserves the right to revoke the qualification of the exhibitor if the exhibitor fails to comply with the above articles, in which case exhibition fee will not be refunded.

7、Agenda

(1) The exhibitor is expected to report its arrival with the original copies of the Confirmation Letter for Booth and Proof of payment at CHEF exhibition center from December 3th to 5th, 2007. Booth decoration may start from December 3th and must be completed by the noon of December 5th (i.e. 12 p.m. December 5th).

(2) December 6th to December 8th : Exhibition Period

(3) December 8th 18:00 - 24:00: Dismantling