---With a population of 1.3 billion and over 130 million DVD, VCD, CD and Multi Media PC in use, China mainland has the largest market potential for home entertainment programs in the world.

---Forerunner in China's economic reform, Guangdong has grown to be a main production and distribution base of home entertainment programs in the mainland. As 7 out of 10 home entertainment products origin in Guangdong, the province takes a leading role in China's entertainment market.

--- Jointly presented by Ministry of Culture and People's Government of Guangdong, CIEAVI covers a huge diversity of programs, including movie, television, music, animation and digital new media. It is the largest trade fair for home entertainment programs with a high profile in China.

---CIEAVI encourages and facilitates property right trading of home entertainment programs from different culture backgrounds both in and out of China. It bridges China and the world and offers a promising trading platform.